MARKETING ANALYTICS REVENUE STRATEGY
I turn customer behavior, channel performance, and complex data into clear commercial decisions.
Based in Cary, NC · Open to US remote roles and relocation
Analytics that moves beyond the dashboard.
SCROLL TO EXPLOREMeasured outcomes,
clearly presented.
more direct booking revenue
lower customer acquisition cost
daily transactions supported
I work across the full path from raw data to the room where decisions get made: asking the right question, building a trusted view, finding the signal, and making a recommendation people can act on.
Three examples of connecting evidence to action across acquisition, portfolio strategy, and data infrastructure.
Search, social, and OTA campaigns were measured against the outcomes that matter: direct booking revenue and the cost to acquire each customer.
I brought revenue, sales, operations, and guest satisfaction into a shared portfolio view, helping executives and property leaders spot exceptions and intervene sooner.
At Capital One, via Data Cloud Tek, I built pipelines and Snowflake models that reduced data latency while giving analysts more dependable, accessible reporting.
THE PERSON / BEHIND THE PRACTICEI run commercial operations with an analyst’s curiosity and build analytics with an operator’s sense of urgency.
My career moves between hospitality leadership, financial data engineering, research, and customer operations. That mix helps me see both the technical detail and the business consequence.
Technical depth and commercial ownership, built through roles where analysis had to lead to action.
Transpark Hotels
Capital One via Data Cloud Tek LLC
Transpark Hotels
UT Dallas · Amazon · HSBC
Research and perspective on visualization, hotel distribution, and commercial performance.
Marketing analytics, revenue strategy, data systems, or simply a good conversation about what comes next.